BITN: Apple Crush Flops; Voice Notes Soothe; Credit Goes Crazy

Posted on: Thursday, June 6th, 2024
Posted in: Rants & Roadkill, Spendology, Unplugging, BITN, Wily Mktg | Leave a comment


This post features some thunderous rants. But know that there’s usually a rainbow—or two—at the end of the storm.

  • Apple iPad ad blows it

UNPLUGGING. That’s where it’s at…I write from my MacBook Pro while my iPhone buzzes beside me. But seriously, playing piano, reading a book on a hammock, creating art with your hands—these things are the REAL BreakAways that calm the nerves and soothe souls. Apple should embrace this.

Most folks have a love/hate relationship with Apple. But the loathing side hit a fresh low with the recent release of the iPad Pro TV ad. Just watch it. A hydraulic (that must represent iPad) crushes all kinds of creative and playful items: TV, camera, paint, games, guitar, record player, books… BOOKS!

The obvious message is if you buy a new iPad pro, you don’t need those things any more. In fact, let’s just destroy them. Pundits, professors, and celebrities have, well, crushed the ad. More attention for A? Yes. But, man, what a BAD look!

Sure, Apple makes creative tools, and owns that niche. But can you have too many toys and tools? Can Apple replace paint? Not to mention—retro is (as always) COOL! Smash record players and 35mm cameras at your own risk, cuz kids these days LOVE that stuff. They’re hotter than hula hoops—and probably the iPad, which represents only 6% of Apple’s sales.

6%! On a 1-100 scale, Professor Kirk would, charitably, give this ad about a 6. That = Failure.

  • Voice messages gains popularity as option to text (burnout)

In another bite from the Apple tree, in 2014 Apple added the voice message as part of the text message menu. It didn’t catch on fast, but now gets increasingly more usage—and has become included in most SM and messaging platforms—according to a recent WashPost story by Tatum Hunter.

SOUNDS good to me. Texting, while initially cool and efficient, has become (for these eyes) a burden. An ever-growing responsibility that one simply cannot unplug. At least for long.

Some say the podcast revolution helped us remember we DO like the sound of human voices and harbor some attention span. And some of us remember when a (real) phone ringing—and the conversation with the person on the other line—was exciting, even sacred, sometimes scary.

The voice message can serve as an in-betweenie to the text and the phone call—which, for some, has become verboten and invasive. Travel much? Hope so—and that you TALK to strangers wherever you go. Heck, talk to strangers at the corner bar or supermarket!

And by all means, talk to your screen ‘friends,’ including via the voice message tool. You’ll enjoy the nuance, the deeper info, and the REALness that misspelled words and emojis usually fail to convey.

  • Credit card debt reaches “severe” level

Debt is going through the roof. Too bad, because roofs are getting terribly expensive. Credit card debt has jumped to $1.12 trillion from ‘just’ $1 trillion only a year ago. Younger people are harder hit. And higher interest rates don’t help. OPINIONATED QUESTION: Why are credit card companies allowed to charge 18-28 percent interest? OPINION: That’s Mob-like extortion.


Meanwhile, banks make big bucks. Folks go broke. Wall Street loves it. And the rich get richer, while the rest of us keep handing them bags of money. Cards make up only ~6.5% of consumer debt, but hit struggling people the hardest. Some say it’s a bubble, ready to burst. And you know who ends up paying for the mess when they explode? Probably not the CEO of Chase.

TIP: Shop carefully for your card(s). TRY to pay your balance in full every month. Focus on saving not shopping! And teach your children to practice the same fiscal fitness.

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